Another Week, 4 MORE Midwest State Distribution Deals for Pulse Beverage

With a $3.50 target price for PLSE (based on our present value financial model for PLSE in our last report) it is NOT too late to profit from this superb execution from Pulse Beverage.

According to the National Beverage industry research, 100% natural/low cal per serving Lemonade is one of the fastest growing segments of the non-alcoholic beverage market. If that is the case, The Pulse Beverage Corporation, makers of Cabana™ 100% Natural Lemonade, HAS to be one of the fastest or even THE fastest, growing consumer beverage companies in North America.

Securing a large regional convenience store distributor for four Midwestern states, Saint Joe Distributing means Pulse Beverage gets full service convenience store ("C-store") distribution for Cabana™ lemonades in the four Midwestern states of Missouri, Kansas, Iowa and Nebraska via four regional depots. Saint Joe has a state-of-the-art, fully-automated warehouse distribution system with 340,000 cubic sq ft of frozen and cooled warehouse.

Paddy Sheya, Pulse's National Sales Manager, said in the press release, "We are very excited to have secured Saint Joe as our C-Store distributor in the states of Missouri, Kansas, Iowa and Nebraska. Saint Joe provides excellent service to the C-Store sector covering a major portion of the Midwestern market for over 60 years. Saint Joe's C-store distribution system fits well with our soon to be announced Midwest supermarket distribution and, additionally, our flagship product, Pulse® NutriPurpose, which we plan to red carpet introduce in the next couple of months."

So...we ALSO now have a schedule for the introduction of the Pulse® NutriPurpose line as well...next 60 days. Our next research update will go back to our sales and financial model and UPDATE for a Pulse® NutriPurpose introductionin Q2 2012.

It's NOT a mystery: GREAT execution on the part of Pulse Beverage is why the stock is UP over 70% since the beginning of the year.

But I repeat: it is not too late to build a position here at this valuation...remember our $3.50 price target from our latest report on PLSE.

With a 12 month forward sales basis of >$20 million in Pulse and Cabana brand beverages, we believe Pulse will put itself squarely on the radar of the acquisitive major multi-national beverage companies. According to Coca Cola, only "3% of beverage start-ups reach sales of $20MM"-the threshold where acquisition deals become of interest to major brand marketers. Our update gives a full overview of Pulse's status and strategy for the Cabana™ and Pulse brands.

In short: Our investment thesis on PLSE was and is simple "Develop and launch a 1M+ case per year brand for a new healthy non-carbonated beverage and the odds of acquisition at $250-$500 million+ price become very likely and very investment worthy."

We see NOTHING to change our analysis or potential

Click here to view our detailed report. http://nbtequitiesresearch.com/t/l/YtdAohqenSTw7Is

Tobin Smith

Founder and Chairman

NBT Equities Research